At the MB Fair 2025 event held at Bintaro Xchange Atrium Mall 2 on April 24-27, 2025, MIUBaby appeared as the main co-sponsor by launching the latest variant: Jumbo in sizes NB/S and XXL, which offers more economical packaging and more complete choices for mothers in Indonesia. The innovation immediately caught the public’s attention, and was also introduced through an educational talk show entitled “Meaningful Movements: Build Bonding From Early on” with Child Psychologist Irma Gustiana and momfluencer Almiranti Fira, who raised the importance of simple interactions between mothers and children to strengthen emotional bonds.
In addition to the inspirational talk show, this moment was also enlivened with various interesting activities at the MIUBaby booth. Visitors were spoiled with special promos such as discounts, flash sales, vouchers, and “Spin the Wheel” games for every minimum purchase. Not only that, there were also additional talk shows such as “Supporting Active Children from Day One” featuring Dr. Ria Yoanita Sp.A and CEO of MIUBaby, Mengky Mangarek, as well as fun competitions such as diaper changing competition which gave cash prizes and MIUBaby products.
The superior Triple Core SAP technology carried by MIUBaby, producing the thinnest diapers in Indonesia, only 1.5 mm with maximum absorption and a dry surface, is also a highlight. This technology has been recognized through the MURI Record and Top Innovation Choice Award 2024. With its presence at MB Fair 2025, MIUBaby successfully demonstrated a strong commitment to supporting active children’s daily activities, while strengthening the brand image as the choice of high-quality and innovative baby diapers in Indonesia.
Next September, MIUBaby will also be present at the MB Fair 2025 event held at Kota Kasablanka Mall on September 11-14, 2025. In addition to offering many attractive promos, MIUBaby will also present a video in collaboration with Educa Studio.
